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Internet Advertising FAIL
Buzzfeed procured this list of 101 examples of really, really unfortunate ad placements. As a Balloon Boy fan, I have to say I’m a little partial to #89: …which is actually rather fortunate placement,...
View ArticleHow One Blogger Quintupled Her Ad Revenue
Why did she do it? “So that everyone else can learn just how great I already know you are.” Last month, The Possessionista, the blogger who helps you replicate celebrity fashion, offered up an...
View ArticleWhen Everyone is Responsible, Chief Innovative Officers are Most Responsible
Last week, Ben Malbon, the Director of Strategy at Google Creative Lab, wondered aloud if C-level Innovation Officers were necessary for creative agencies: But do we really need them? If so, why? And...
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